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May 2006 - reflektis

Month: May 2006

The Importance of Metaphors

Metaphors have a profound impact on the effectiveness (or lack of it…) of your solutions. Especially for business modelling the choice of the right metaphor can have benefits you would not have expected. This is because modelling in general and business modelling especially suffers from symptoms caused by an endemic use of the wrong metaphors. The unconscious use of metaphors is detrimental, and handicaps us in exploiting the possibilities a specific technology or invention offers, to be...

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